Grand Theft Auto V has taken a record-breaking £496m in just 24 hours.
Distributor Take-Two Interactive announced on Wednesday that the game grossed the huge sum in the opening day of sales.
It is almost three times the £170m budget used to create and promote the game from Edinburgh-based developer Rockstar North.
It beats the record for single-day game sales, which was set last November by Call Of Duty: Black Ops II, which made £310m.
The company’s chief executive, Strauss Zelnick, said: “Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence.”
The game has yet to launch in some major markets, including Japan and Brazil.
Mr Zelnick added: “Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series.
“In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans.”
The game has received widespread critical acclaim.
Games website IGN called it a “masterpiece”, and one of the greatest video games ever made.
Edge magazine called it a “remarkable achievement” that sent a message to the rest of the industry – “Beat that”.
Grand Theft Auto V Pulls In £500m In A Day
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