The sky is the limit for soap fans after ITV signed a deal to show episodes of Coronation Street and Emmerdale as part of the in-flight entertainment on Virgin Atlantic planes.
The new catch-up service, which launches this month, will include weekly updates of the latest episodes from Weatherfield and the Dales.
Martin Goswami, director of pay and distribution at ITV, said: ‘Soaps are the cornerstone of ITV’s prime-time schedule and a key driver of national conversation up and down the country. We are thrilled to have teamed up with Virgin Atlantic to offer them a new and exciting service enabling their soap-loving passengers to catch up on any episodes they have missed on board their flights.”
The airline flies to 36 destinations around the world including cities in the United States, Africa and the Far East.
ITV in Virgin Atlantic soaps deal
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