Google is hoping to make its web-connected eyewear more stylish as part of a partnership with the makers of Ray-Ban and Oakley frames.
The alliance with Italian eyewear company Luxottica Group represents Google’s latest attempt to make wearable technology look less geeky as it tries to develop new ways to ensure people can stay connected to the internet wherever they go.
Last week, Google disclosed that fashion accessory maker Fossil Group is working on an internet-connected wristwatch that runs Google’s Android software for mobile devices.
Luxottica will develop frames equipped with Google Glass, a device that includes a thumbnail-sized screen above the wearer’s right eye, connected to the web.
Google has only sold Glass to a select group of test subjects known as “Explorers”, who have frequently been mocked for wearing a piece of futuristic eyewear that looks better-suited for cyborgs than for humans.
Luxottica is expected to help broaden Glass’ appeal.
Ray-Ban and Oakley for Google Glass
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