Technology watchers said Apple needs to introduce new flagship products if it wants to recapture the growth rates previously enjoyed by the iPhone and iPad.
Apple expert Professor Loizos Heracleous from the Warwick Business School said the technology superpower had sustained reasonable growth in the last quarter.
But he identified areas of concern for the business and shareholders.
He said: “Even though Apple has achieved record revenues and profits, the growth rates of its leading products are reducing.
“This means that to recapture the rates of growth that Apple historically delivered, there should be new product introductions of the calibre of these leading products.”
He went on: “Despite lower growth rates, Apple remains a solid company with enduring competitive advantages. These include its prowess in design, marketing, innovation, ecosystem creation, and intense operational efficiency.
“Even if historical growth rates are not maintained, these competitive advantages are hard to beat by competitors at least in the near-to-medium term.”
Apple 'needs new flagship products'
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