Friday, January 30, 2015

Katy Perry Ready To Make Super Bowl Fans Roar



Katy Perry has promised to bring “incredible joy” to Super Bowl viewers during the half-time show, along with a “lion and sharks”.



The 12-and-a-half minute show has become a must-see event in the middle of the NFL’s extravaganza.



Perry told reporters at a news conference that she feels blessed to perform on the stage “at such a young age”.



“I look back at past performers I admire, like Beyonce who brings that incredible strength and Madonna who really brought some incredible graphic design and choreography, I think what I bring is just some light-heartedness,” the 30-year-old said.



Lenny Kravitz will join the pop star at the University of Phoenix Stadium in Arizona for the final between the Seattle Seahawks and New England Patriots.



The Roar singer said her performance will also include an “old school” female singer but would reveal little else.



“I will tell you, I’m probably the only person in Super Bowl half-time history who will bring both a lion and sharks to the show.”



Past shows have been marred by infamous nipple-baring “wardrobe malfunctions” or crude gestures that provoked anger from some of the 100 million-strong television audience.



“I am not a self-sabotager by nature,” Perry said. “If there is news about my performance, I want it to be all about the music and female empowerment and that everybody just had a great time.”



As well as attracting sports fans and high-profile performers, a fierce advertising battle is also played out during the Super Bowl.



Companies spend up to a record $4.5m (£3m) for 30 seconds.



Anheuser-Busch InBev’s Budweiser, which scored a year ago with a heart-warming ad about a puppy and the brand’s trademark Clydesdales, is returning to that theme.



On Thursday, its new “Lost Dog” ad topped rankings by iSpot, which tracks video views and social media comments, and had been watched more than six million times on YouTube.



Reality TV star Kim Kardashian’s spot for T-Mobile has also generated buzz.



The NFL will also inject a serious note with a public service announcement that urges an end to domestic violence, an issue that tarnished the league this season.





Katy Perry Ready To Make Super Bowl Fans Roar

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